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MPP Flynn to Help Launch Beer in Oakville Grocery Stores

Ontario is Delivering More Consumer Choice and Convenience

MPP Kevin Flynn announced today that the Ontario government is making it easier for consumers in Oakville to purchase beer at local grocery stores. Starting today, consumers will be able to purchase six-packs of beer at two Longo’s locations in Oakville.

 

The Government of Ontario is delivering on its promise to allow beer sales in grocery stores and recently announced the first 58 locations across the province. Two Longo’s locations in Oakville – at 3455 Wyecroft Road and 469 Cornwall Road – are among the first grocery stores in Ontario authorized to sell beer.

Ultimately, beer will be available at up to 450 grocery stores provincewide — roughly the same number of locations The Beer Store currently operates in Ontario. Beer in grocery stores is part of the biggest shakeup to beverage alcohol retailing in the province since the end of prohibition in 1927.

 

Ontario is expanding access responsibly. The Alcohol and Gaming Commission of Ontario, which visited all 58 locations as part of the authorization process, will now monitor them to ensure that they adhere to laws on the safe retail of alcohol. These include designated sales areas and hours of sale, limitations to package sizes and alcohol content by volume, and rigorous social responsibility training for staff.

 

Giving consumers more choice and convenience while creating a more level playing field for brewers is part of the government's plan to build Ontario up. The four-part plan includes investing in people's talents and skills, making the largest investment in public infrastructure in Ontario's history, creating a dynamic, innovative environment where business thrives and building a secure retirement savings plan.

 

 

QUOTES

 

“By offering more convenience and more choice, Ontario is making it easier for Oakville residents who want greater access to their favourite beers through their local grocery store. This is great news for beer consumers in Oakville and supporters of craft breweries. Wherever you buy your beer, please drink responsibly.”

— Kevin Flynn, MPP Oakvillle 

“This is welcome news for us at Trafalgar Brewery. We’re very excited to see our beer on grocery store shelves – not only within our community but in other markets as well. I’ve known MPP Kevin Flynn for more than 20 years and have appreciated his tireless advocacy on behalf of craft brewers in Ontario.”

— Mike Arnold, Owner, Trafalgar Brewery 

“This isn’t a question of if you build it, they will come.  Beer sales through Grocery Gateway have been growing steadily because shoppers want the convenience of buying their food and drink in one place. Selling beer at Longo’s is about improving the shopper experience and expanding the availability of beverages alongside food which simply makes sense.”

— Roseanne Longo, Longo’s Brothers Fruit Market 

 

QUICK FACTS

 

  • For a map and list of the 58 grocery store locations authorized to sell beer, visit ontario.ca/morechoice. Not every location will have beer available for sale today. Authorizations for two other locations are in process. Please contact individual grocers to confirm availability.
  • Grocers in every region of Ontario showed strong interest in selling beer. The process ensured fairness to grocers in each region.
  • To support Ontario’s vibrant craft beer industry, at least 20 per cent of grocers’ shelf space for beer will be dedicated to small brewers’ products.
  • The Premier’s Advisory Council on Government Assets consulted extensively with key grocer, brewer and social responsibility stakeholders to define a fair and socially responsible model for beer sales in grocery stores.
  • Ontario has also made significant progress to modernize beer retailing in other ways, such as a pilot of 12-pack sales at 10 LCBO stores; the launch of the first of 25 Craft Beer Zones in LCBO stores; free listings for Ontario brewers in The Beer Store network; and new on-site sales outlets for small brewers.
  • In September, Ontario finalized a series of agreements with The Beer Store to level the playing field for all brewers and create new opportunities for economic growth across the province. The agreements also retain a low-cost distribution system, which means Ontario consumers will continue to pay less for beer than the Canadian average.

 

LEARN MORE

 

Socially Responsible Retailing Requirements for Grocers Selling Beer

Grocery Store Eligibility and Fairness Criteria

Ontario’s Plan to Expand Beer Retailing

 

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